Project overview
This project explores an innovative approach to cognitive health screening using familiar brand logos as cues for memory and language. We have developed NEURO-logo (Neurological Screening via Logo Recognition), a tool that assesses naming and recognition of widely known logos to detect early signs of cognitive or linguistic impairment. Unlike tests that rely on faces, written words, or generic objects, logos offer a unique advantage in that they are culturally salient, visually distinctive, and semantically rich, thus engaging multiple cognitive domains such as visual recognition, semantic memory, language retrieval, and brand association. Because logos are encountered repeatedly in daily life, they may offer a more ecologically valid and emotionally neutral stimulus set for screening subtle cognitive decline.
We will initially gather normative data in healthy adults to establish baseline performance followed by testing in individuals with known neurological conditions to assess diagnostic sensitivity. NEURO-logo aims to provide an engaging, low-burden, and scalable screening method that brings cognitive assessment closer to everyday life.